Coffee is a lot like going to the gym: it makes you feel better (in moderation), not everyone partakes (although they should), and everyone does it differently.

There are some of us who are perfectly happy with instant, mass-produced, freeze-dried coffee ashes. At the other end of the spectrum are the die-hards, the people who snort freshly ground Arabica beans and take their espresso intravenously. These are the types who declare that ‘you don’t really like coffee’ if you have half a sugar in it, or a splash of milk. Coffee should be black as the night and as bitter as the runner up in a resentment competition. These kind of people are no fun, for they are missing the point: coffee is so much more than a hot beverage to shake off fatigue, it is an ingredient.

We are all aware of tiramisu, coffee cake, coffee ice cream and other caffeine-laced desserts, but the coffee bean has moved beyond the consumable market. There are coffee facepacks, composts, even a coffee enema (not for the faint of heart!). People use coffee as an exfoliant, to hide marks in woodgrain, to scare away animals, or to deodorise their fridges — the point is that coffee is incredibly versatile.

So is anyone’s choice of bean or roast or blend correct? Of course not. Like anything, the choice of coffee is a personal one and is wholly dependent on what you use it for.

How do you like your coffee?  

See our range of products and determine which format of coffee is best for you.